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Step 02 · 12 weeks

Build your own product, alongside John.

A recorded module and one clear milestone each week, and a live Build Night every Thursday where you get unstuck on screen. From idea to real users in 12 weeks.

The 12 weeks

Five phases. One product.

01

Weeks 1 to 2

Find the idea

Pick your product, write the one-page brief, test it with 5 real people.

02

Weeks 3 to 5

Build version 1

Screens and flow, data and accounts, and the AI feature that makes it special.

03

Weeks 6 to 7

Make it real

Security checks, error handling, payments, and your privacy, terms and refund pages.

04

Weeks 8 to 9

Launch

Domain, landing page, welcome messages, analytics, and your first 10 users.

05

Weeks 10 to 12

Grow

Improve from feedback, build your own lead engine, and present at Demo Day.

Every Thursday

Build Night: about two hours, live.

All active members join the same Build Night, wherever they are in the 12 weeks.

  1. 10 minWins of the week
  2. 40 minLive build: John builds the week’s hardest step on screen
  3. 60 minHot seats: members share their screen and get unstuck
  4. 10 minNext week’s milestone
Two ways to join

Builder or Diamond Lifetime.

Founding-member pricing for the first 1,000 members is shared live at the end of the 3-Day Business Tools Workshop.

Builder

Build one product or tool, with a year of support.

  • The 12-week build program
  • Thursday Build Nights for 12 months
  • 1 product built with John’s support
  • Community and support for 12 months

Diamond Lifetime

Keep building, product after product.

  • Everything in Builder
  • Thursday Build Nights for life
  • Unlimited products, re-run the 12 weeks for each
  • Community and support for life

The way in is the 3-Day Workshop.

BuildAlong Hub opens to workshop attendees. Join the next ₹99 workshop to see how it works and meet John first.